This week, Steve Robbins talks with Summer Hudson about the evolving landscape of real estate, particularly focusing on the impact of social media platforms like TikTok. Summer shares personal experiences of navigating the market, the challenges faced by new agents, and the importance of connection in real estate. Summer highlights the significance of unique content in gaining visibility and the necessity for agents to diversify their marketing strategies in a rapidly changing digital environment. Summer also dives into the importance of authenticity in branding, particularly in the real estate industry. She also emphasizes the joy of empowering others and the importance of being true to oneself in both personal and professional realms.